a creative who hustles.
Welcome! I’m excited to share my professional journey with you, from the projects I’ve led to the recognition I’ve earned along the way. Feel free to explore my work history, published pieces, certifications, awards, and testimonials—I hope they give you a glimpse into the passion and drive I bring to every challenge.

Hi, I’m Krystie.
An expert at combining digital marketing expertise with AI to drive impactful results. I’ve led projects that have not just boosted customer engagement, but also set new benchmarks for satisfaction. I’m all about taking bold ideas and turning them into real success stories. If you’re looking for someone who can bring both innovation and execution to the table, let’s make something extraordinary happen together!
skills highlights
Digital Marketing Automation
Proficiency in automating marketing processes, driving lead generation, and optimizing campaigns.
Content Creation and Management
Skilled in creating compelling content across various platforms, tailored to target audiences.
Project and Campaign Management
Proven track record of managing complex projects and campaigns, from conception to completion, with a focus on results and efficiency.
AI-Driven Marketing
Expertise in leveraging AI to enhance marketing strategies, improving efficiency and engagement.
Data-Driven Decision Making
Strong ability to analyze market trends and customer behavior to inform strategic marketing decisions.
Strategic Planning and Execution
Ability to develop and implement successful marketing strategies that achieve measurable results.
certs
- Google Ads Measurement Certification | 2024
- Messaging for B2B Tech | 2023
- HubSpot Content Marketing Certification | 2024
- HubSpot Digital Marketing Certification | 2024
- HubSpot Content Management Systems | 2024
- HubSpot Inbound Marketing Certification | 2024
- HubSpot AI for Marketing Campaigns | 2024
Krystie has great skills in various social media platforms. She helped me to brush up my linked-in profile, and assisted in a presentation I was giving. Her suggestions are succinct, direct, and helpful. She knows her way around all social media platforms, nails the branding, and is a pleasure to work with.
– Medical Director, VITAS
Krystie Caraballo performed exceptionally well as the Government Research Technology Alliance (GTRA) Manager of Ambassador Program & Official Press Correspondent. Working with Krystie was a true pleasure and she worked diligently to ensure all issues or problems were resolved with a sense of urgency. Her attention to detail and ability to handle difficult situations make her one of the best.
– Chief of Staff, NASA
When recruiting and coordinating presenters for Q1 Production’s recent Data Privacy Governance & GDPR Alignment Conference, Krystie provided excellent professional communication and follow-up. I thoroughly enjoyed working with her and welcome the opportunity to work with her in the future.
– Senior Business Analyst, Arthrex
I highly recommend Krystie’s work as she was truly an asset to my firm. Her attention to detail, together with her kindness and compassion put clients at ease. Always eager to solve problems, she was never intimidated by the complexity of issues and asked the right questions when needed. I wish Krystie the best.
– Managing Member, Grundy Disability Group
published work
- BLOG: HubSpot vs. Salesforce: Choosing the Right Champion for Growth
- BLOG: Unveiling the Data Storytelling Spectrum: Reporting vs. Analytics (and How to Use Both)
- BLOG: Unlocking the Power of Salesforce Marketing Cloud: Your Ultimate Guide
- BLOG: Leveraging Marketing Automation for Stellar Customer Retention and Upselling: The Ultimate Game Plan
- BLOG: HubSpot & Salesforce Integration Mastery: Conquering 7 Common Challenges
- BLOG: Reporting & Analytics: Your Guide to Mastering HubSpot’s Performance Measurement Tools
- BLOG: Mastering Account-Based Marketing (ABM) in HubSpot
- BLOG: Boosting Your E-commerce Success with WooCommerce: A Comprehensive Guide
- BLOG: Keyword Clustering Explained: How to Improve Your SEO
- BLOG: Mastering Schema Markup: Boosting Your SEO with Structured Data
contact
krystiecaraballo@gmail.com





